What are the problems faced by the bottle cap QR code laser printer?
In the beverage industry, one of the fast-moving consumer goods industry, huge changes are taking place from identification to marketing. Nowadays, the two-dimensional code identification (usually laser coding) inside the bottle cap has to be transformed and upgraded. Behind these changes is the intensification of market competition, the understanding of customer needs and the pressure of manufacturers' sales.
Today, DOTSLASER will share with you some of the problems encountered in the use of the bottle cap QR code inkjet printer, as well as some future prospects for the development of the industry.
First, let's take a look at the coding methods on the outside of the bottle cap. There are two common types of small character inkjet printers and laser inkjet printers.
Although the resolution of the small character inkjet printer is relatively low, its printing speed is fast. Under the condition of stable machine setting and good printing effect, the scanning rate of the printed dot matrix QR code is still very good, and the supporting automation After visual inspection, alarm, and rejection equipment, a 99.9% pass rate of good products can be achieved (guarantee that the QR code can be scanned).
At the same time, as a small character inkjet printer, after continuous improvement and upgrading, the communication function is becoming more and more perfect. For example, the Kinglee Q500 series inkjet printer has a complete communication protocol as support, supports RS232, RS485 communication serial connection, and realizes variable QR code printing. , You can also connect to the database to print variable information to achieve "one thing, one code".
Whether it is for production management, quality system management, or back-end delivery management, anti-channeling management, inventory management, and marketing management, it is of great help. It is a basic function, and only realizes one thing, one code, and variable codes. Only by assigning codes can we achieve some expansion on this basis, combine the characteristics of the company itself, carry out market analysis and planning of marketing activities, help companies collect market feedback, continuously improve products, and enhance competitiveness.
In addition, in addition to small-character inkjet printers, more marking devices that are now being seen have changed into laser inkjet printers. Whether it is CO2 carbon dioxide, optical fiber, or ultraviolet laser printers, they all use heat or change the material. The surface molecular structure enables a clear and unfalsified two-dimensional code identity information on the beverage bottle cap. If you want to falsify, unless it is destroyed by violence, it greatly increases the cost and technical difficulty of forgery.
Marking equipment is used in all walks of life and has been widely penetrated. DOTSLASER mentioned the technical application of "UV QR Code Inkjet Printer" before, and there will be some differences from laser machines and traditional ink machines, which are mainly reflected in the difference in application scenarios. superior. The objects and user groups faced will vary greatly.
On the top of the bottle cap, there are also two-dimensional code applications. We all know the types of two-dimensional codes. Generally, there are two kinds of QR codes and DM codes. In industrial production, especially some goods that involve import and export, more Many will use DM-type QR codes, which will be more internationally versatile; if they are circulated in the country and have marketing needs, the most used will be QR codes!
To summarize briefly, first, the choice of the type of QR code. There are two general choices. One is the DATA MATRIX code in the above picture, and the other is the common QR code. The two codes have their own characteristics. The DATA CODE code is characterized by smaller size and the size of the QR code will not change with the increase of content. Big. The QR code is characterized by containing Chinese characters and English letters, and the content that can be stored is also very rich. At the same time, according to its code system characteristics, the scanning speed is faster. There are many domestic food and beverages, bottle bodies, bottle caps, and bottle bottoms. More use.
2. The content of the QR code. The content of the QR code we scan for bottle caps generally has two forms. The first is to generate a serial number within the company, which contains information such as manufacturer, factory address, specification, batch, production date, time, and shift. At the same time, through specific coding rules, it can play a role in anti-counterfeiting. The second is website information. Consumers can jump to the corresponding website by scanning the code, check the authenticity or perform lotteries and other activities. Manufacturers can conduct certain targeted data analysis through the customer's scanning code.
After using the bottle cap QR code printer, what improvements can be achieved at the marketing level?
First of all, we have to distinguish between plain code and password here. The clear code is usually sprayed on the outside of the bottle cap. Any user who comes into contact with the product can scan the code to understand the product’s process characteristics or some corporate information. The code is generally inside the bottle cap or inside the packaging film, and only open or It can only be seen after it is destroyed, which plays a role in anti-counterfeiting, anti-channeling, marketing, red envelopes, and feedback information collection.
Secondly, after printing the QR code, it is convenient for the enterprise to control the product circulation. The QR code generated by the host database is unique, which is what we often call "one item, one code", which can realize the process of product circulation. In supermarkets, in the hands of customers, and in small shops on the roadside, you can easily scan it with your mobile phone to find out the information contained inside, which is conducive to the implementation of the manufacturer’s requirements for product anti-sweeping, and the supporting product traceability management system Better coordination effect.
Nowadays, what problems and dilemmas are facing the QR code of bottle caps?
1. The safety of the ink, as we all know, the inkjet printer ink is a ketone-based consumable, which is volatile and corrosive. It is fine to print on the surface of the product or the outer packaging, but once it is printed on the inside of the bottle cap Direct contact with beverages will cause many safety issues, such as whether it will produce toxic and harmful substances.
2. Bottle cap two-dimensional code printing has high requirements for speed, and ordinary small character inkjet printers can no longer meet such high-speed printing requirements. In the actual case of DOTSLASER, it is a common demand for cap manufacturers to print 800-1500 bottle caps per minute. Whether it is a domestic brand inkjet printer or an imported brand inkjet printer, the size of the two-dimensional code is large enough. Under circumstances, it is difficult to achieve such high-speed coding.
3. The adhesion of QR code printing. In the market, as a customer or manufacturer, you often hear that UV inkjet printers have good adhesion, and the ink will dry quickly after ultraviolet irradiation, which greatly increases the modification and rubbing. The difficulty of dropping, but as the code inside the bottle cap, on the one hand, it is the speed, on the other hand, it is also the landing problem of the installation technology, which will affect the landing implementation of the UV inkjet printer.
4. Scanning rate problem. After simply spraying the code through a simple coding device, it is still difficult for us to determine the pass rate and pass rate of the code scanning. At this time, the requirements for the equipment are increased, and there must be an integrated system as a whole. Solutions, from cover management, code assignment, visual inspection, alarm, and proposal, for example, a process overall solution can achieve more value, which increases the cost of equipment procurement and the difficulty of the project.
Facing many problems and dilemmas, how can users solve them? DOTSLASER can give you better suggestions and practical references. The most common ones we use are laser printers, especially UV laser printers. Through this video at the top of this article, you can let everyone see the current stage. , The actual application and equipment display of the mainstream application of the bottle cap QR code laser printer is for your reference.
